THE GOLDEN BALL
The Bronx River Alliance

 

In 2022, The Bronx River Alliance celebrated its 20th anniversary and hired BD Feliz to create event branding and a unique visual identity for their annual gala, the Golden Ball. We created a logo for the event, a color palette, cross-platform ads, physical assets, a program guide, and mail invitations.

WORK / Event Branding, Graphic Design, Logo Design
CLIENT INDUSTRY / Environmental Justice
YEAR / 2022

20 years is a significant milestone for any organization to reach and we wanted to demonstrate that by tapping into the origin story of the Golden Ball and the founding of the Bronx River Alliance itself. We learned that it all started with a golden ball floating down the Bronx River with different partners and community groups joining in at different points of the stretch. We demonstrated this through the use of canoes of different colors flowing alongside the river representing the diversity that exists within the Bronx. A unique logo was also created for the gala inspired by the flowing river and the event that kicked it all off.

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Banana Kelly