THE GOLDEN BALL
The Bronx River Alliance
In 2022, The Bronx River Alliance celebrated its 20th anniversary and hired BD Feliz to create event branding and a unique visual identity for their annual gala, the Golden Ball. I created a logo for the event, a color palette, cross-platform ads, physical assets, a program guide, and mail invitations.
WORK / Event Branding, Graphic Design, Logo Design
CLIENT INDUSTRY / Environmental Justice
YEAR / 2022
20 years is a significant milestone for any organization to reach and I wanted to demonstrate that by tapping into the origin story of the Golden Ball and the founding of the Bronx River Alliance itself. I learned that it all started with a golden ball floating down the Bronx River with different partners and community groups joining in at different points of the stretch. I demonstrated this through the use of canoes of different colors flowing alongside the river representing the diversity that exists within the Bronx. A unique logo was also created for the gala inspired by the flowing river and the event that kicked it all off.