ANNUAL GOLF CLASSIC
The Center for Architecture

 

The Center for Architecture hired us to create and design branding for their annual golf classic, a fundraiser for their student programs and scholarships that invites architects to connect and let loose over a day of golf. We created digital banners for their website, and social media accounts, and designed a banner for the golf outing.

WORK / Event Branding, Graphic Design, Motion Design
CLIENT INDUSTRY / Cultural Institution
YEAR / 2022

 

Our concept for this year’s design centered around the movement that exists in an average game of golf. Players golf from different holes moving around a whole course and in the process lose themselves in the game. The abstract shapes represent golf holes and how architects jumble up failed sketches before arriving at a 1st draft. We are metaphorically encouraging them to get lost in the game, unload and kick back at the Annual Golf Classic.

Although we did not encounter any significant challenges in completing this project, it did require us to think outside the box. For many, golf is perceived as a somewhat slow or even boring sport which is something we took into consideration during our concept development stage. We chose to emphasize movement to shift the narrative from the sport being slow-paced to something fun that anyone could get lost in and enjoy.

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