When we began developing the website, brand guidelines had not yet been finalized presenting a unique challenge for me. Early on, I communicated with their brand designer to create a work plan that would ensure that both the brand development and website would be completed on time. I prioritized the features that were easiest to update on the site and iterated as brand components were approved. In the end, we were able to successfully launch the product on time.

Since the brand identity and website were developed concurrently, I played a minor role in helping to define the brand as well. As a Bronx-based designer, I was able to provide key insight into engaging community members and helped in sourcing images for the site and marketing materials. Following the successful launch of the ECB website, I was brought in to create a recruitment ad campaign for the school. I designed various dual-language flyers and digital ads for social media.